The ambit of our private lives is becoming shorter every passing day.The number of advertising text messages which we get in our cell phones everyday is alarming. This is a very serious issue and I have been brooding over it for quite a while now. I may or may not receive calls and messages from my near and dear ones , but I am sure to get atleast one from the advertising company daily. What is more disturbing is that these people doesn't hesitate to send the same at even midnight causing great amount of inconvenience to users.
Although this situation has been aggravating since long, but it was brought to notice by a leading newspaper and a magazine only when the VIPs weren't spared too.Recently our Finance Minister Mr.Pranab Mukherjee was interrupted by one such message during his speech in parliament.Quite understandably, Mr. Mukherjee was baffled to see this and has asked for an explanation from the mobile company. If dignitaries like him are being targeted so easily then think about the situation which common people are facing.
Its quite astonishing to see the way these mobile companies play with our private lives. They are in deal with these advertising agencies and handle our private data given by us while registering for a phone number to these agencies and that too for some exiguous amount of money. These advertising agencies , in turn, are in deal with various educational institutions,political parties, Local showrooms and shops and advertise for them. Sometimes its the users fault too when they carelessly fill forms in shopping malls, billing counters asking for their feedback and suggestions or suggesting some scheme.There have been various mechanisms to counter this problem but none have proved to be futile enough.The " Do not Send" facility incorporated by various mobile companies was one such but has completely failed to deliver.
Competition is so tough nowadays that comapanies try to enamor customers in all possible ways. This is one such handy medium of promotion. But people need to remember that there is a line drawn between private and public which should not be crossed. Advertising is necessary to make customers aware of the new services and product but clearly better methods will be appreciated.
Its quite astonishing to see the way these mobile companies play with our private lives. They are in deal with these advertising agencies and handle our private data given by us while registering for a phone number to these agencies and that too for some exiguous amount of money. These advertising agencies , in turn, are in deal with various educational institutions,political parties, Local showrooms and shops and advertise for them. Sometimes its the users fault too when they carelessly fill forms in shopping malls, billing counters asking for their feedback and suggestions or suggesting some scheme.There have been various mechanisms to counter this problem but none have proved to be futile enough.The " Do not Send" facility incorporated by various mobile companies was one such but has completely failed to deliver.
Competition is so tough nowadays that comapanies try to enamor customers in all possible ways. This is one such handy medium of promotion. But people need to remember that there is a line drawn between private and public which should not be crossed. Advertising is necessary to make customers aware of the new services and product but clearly better methods will be appreciated.
super like....Like pranab even I m irritated of these msges...
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